Outdoor Channel Upgrades Network With New On

　　TEMECULA, Calif., July 12 /PRNewswire/ -- Outdoor Channel, America's leader in outdoor TV, announced today the launch of its re-branded on-air look inspired by the new "action black" and "adventure green" logo. Capitalizing on more than a decade of entertaining outdoor enthusiasts, the new look communicates a contemporary, action-oriented programming philosophy. The new look will also be implemented on Outdoor Channel's new broadband website, and the re-launched corporate website,

FOR PHOTOS OF NEW ON-AIR LOOK, CLICK HERE:

"Outdoor Channel has always been the favorite destination of outdoor enthusiasts," said Denise Conroy-Galley, senior vice-president of marketing and research. "Our new look is a more contemporary 'face,' but we have still have the same 'soul' -- one that is dedicated to hunting and fishing. We've done a lot of research on the needs and interests of hunters and anglers, and we've assembled a programming mix that caters to their active lifestyle. This new look is a reflection of that, and it uses the multitude of distinct sights and sounds of the great outdoors as the ideal on-air backdrop. Much like the outdoors itself, Outdoor Channel is a destination, and we wanted our new look to convey that."

As the outdoor genre's category leader, Outdoor Channel is focused on updating a tradition with best-in-class programming on multiple platforms. This philosophy is echoed in the network's new brand identity which involves changes to the "moose" logo that was created in the 90's when Outdoor Channel was an emerging network.

Outdoor Channel's new look combines the essence of action and the outdoors and signals the new direction in which the company is headed today. It also includes a new tagline: "America's Leader in Outdoor TV." This tagline is Outdoor Channel's unique brand promise and is designed to communicate the network's market position and its underlying values and dedication to the outdoors.

"When it comes to outdoor TV, our network offers more high-quality, original programs than anyone in this genre," said Tom Hornish, Outdoor Channel chief operating officer. "This brand evolution will allow Outdoor Channel to offer increased value to our affiliates, establish a stronger connection with our viewers, and continue our overall position as leader in the marketplace as we continue to grow our audience."

About Outdoor Channel

Outdoor Channel is America's leader in outdoor TV, offering programming that captures the excitement of hunting, fishing, Western lifestyle, off-road motorsports, adventure and other outdoor lifestyles. The network can be viewed on multiple platforms including high definition, video-on-demand, as well as on a dynamic new broadband web site (). Outdoor Channel is a wholly owned subsidiary of Outdoor Channel Holdings, Inc. (Nasdaq: OUTD - News). For more information about Outdoor Channel, please visit

Source: Outdoor Channel

　　

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